{"title":"Krem og Olíur","description":"\u003cbr\u003e","products":[{"product_id":"madform-cremy-gel","title":"Madform Cremy Gel Warm-up Cream hitakrem","description":"\u003cp\u003eMADFORM Creamy Gel er miðlungs sterkt hitakrem. Kremið er framleitt á Spáni og hefur fengið AEMPS viðurkenningu spænskra yfirvalda.\u003cbr\u003eKremið inniheldur efni sem víkkar æðar og eykur þar með blóðflæði inn á þau svæði sem er borið er á. Kremið hentar því vel til að hita vöðva og liðamót fyrir þáttöku í íþróttum auk þess að hafa læknandi áhrif.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eKremið kemur auðvitað ekki í staðinn fyrir upphitun fyrir átök en þegar það er notað ásamt líkamlegri upphitun mun það hjálpa til við að koma í veg fyrir tognanir og stífleika.\u003cbr\u003eEinnig hentar kremið í meðferð á krónískum meiðslum sem þarf að meðhöndla með hita. Af þeirri ástæðu getur náðst góður árangrur í veikindum eins og bólgum í mjóbaki, liðagigt, bólgur og verkir í vöðvum og liðamótum og svo framvegis.\u003c\/p\u003e\n\u003cp\u003eKremið veldur ekki kláða eða öðrum óþægindum, en lyktin vissulega kunnugleg.\u003cbr\u003eKremið er selt í túbum, 60ml og 120ml\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMADFORM Cremy Gel Warm-up Cream\u003c\/strong\u003e, as the name suggests it is a warm-up cream. Its unique formula contains safe, natural elements that cause vasodilation. This is ideal when used in conjunction with a physical warm up to prepare the muscles and joints helping to prevent strains and pulls. Vasodilation is the widening of blood vessels; this effect helps to increase the passable surface area of the vessels to provide a more efficient supply blood to the metabolically active muscle tissue. Blood carries the oxygen and nutrients that mus - cles need to perform at their best. Waste products including lactic acid may also be removed more efficiently and cause vessels become closer to the skin as a means to release heat from the body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCremy Gel\u003c\/strong\u003e has great therapeutic properties: As a therapeutic product it is particularly effective in the treatment of chronic injuries as this type of injury should be treated with heat. (A chronic injury is defined as an injury that lasts for more than 72 hours.) As a result it can be used to great effect on conditions such as lumbago, arthritis, rheumatism, etc. Warm up cream is excellent when used to help mobilize stiff joints \u0026amp; muscles and reduce pain.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCremy Gel\u003c\/strong\u003e is designed to Improve, Blood Flow, Oxygen Supply, Muscle Efficiency and Body Tem - perature Regulation. It is one of the few warm-up creams on the market that will not cause itching or irritation. MADFORM products are tested to the European medical standards and approved with an AEMPS code: Reg. AEMPS nº 242-PH\u003c\/p\u003e","brand":"Madform","offers":[{"title":"60 ml","offer_id":8482025701419,"sku":"MD284","price":1590.0,"currency_code":"ISK","in_stock":true},{"title":"120 ml","offer_id":8482025734187,"sku":"MD284-120","price":2790.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2648\/6752\/products\/CremyGelWarm-upCream.png?v=1647165855"},{"product_id":"madform-kaelikrem","title":"Madform Mad Freeze kælikrem","description":"\u003ch3\u003e\u003cstrong\u003eMADFORM MAD Freeze is a cold gel that works like an ice pack. It provides quick relief for painful muscles or joints caused by tiredness tension, strains, sprains and pulls. It is easy to apply and rapidly absorbed.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMAD Freeze Cold Gel has a base of isopropyl alcohol, \u003ca href=\"http:\/\/en.wikipedia.org\/wiki\/Menthol\"\u003ementhol\u003c\/a\u003e,\u003ca href=\"http:\/\/en.wikipedia.org\/wiki\/Camphor\"\u003ecamphor\u003c\/a\u003e and \u003ca href=\"http:\/\/en.wikipedia.org\/wiki\/Yerba_mat%C3%A9\"\u003eYerba Mate\u003c\/a\u003e (llex paraguayensis) which create a powerful cold effect.\u003c\/p\u003e\n\u003cp\u003eThe use of cold in medicine is known as \u003ca href=\"http:\/\/en.wikipedia.org\/wiki\/Cryotherapy\"\u003ecryotherapy\u003c\/a\u003e or ice pack therapy. It is often used in first aid to treat contusions, traumas or other injuries. This is because it decreases the activity of within cells reduces oxygen demand within the muscles.\u003c\/p\u003e\n\u003cp\u003eMAD Freeze Cold Gel also causes a process called \u003ca href=\"http:\/\/en.wikipedia.org\/wiki\/Vasoconstriction\"\u003evasoconstriction\u003c\/a\u003e. Vasoconstriction makes the blood vessels more narrow and reduces the movement of liquids within the muscles. This helps to slow down the appearance of swelling and bruising. It is for this reason that ice is often applied to injuries during first aid.\u003c\/p\u003e","brand":"Madform","offers":[{"title":"120ml","offer_id":39715379937346,"sku":"MD285-120","price":1990.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2648\/6752\/products\/MadFreez-ColdGel.png?v=1647165538"},{"product_id":"madform-sports-vaseline-tholir-vel-svita-og-vatn","title":"MadformSports Vaseline","description":"\u003ch3\u003eMADFORM Sports Vaseline: Highly resistant to water and sweat\u003c\/h3\u003e\n\u003cp\u003eVaseline has emollient and lubricating properties and it protects the skin.\u003c\/p\u003e\n\u003cp\u003eIt is an ideal lubricant for athletes, as it stops skin irritation that may result from rubbing during sport or physical activity.\u003c\/p\u003e\n\u003cp\u003eAvailable in a box containing 24 single measures of 10ml.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions: \u003c\/strong\u003eMassage the vaseline into the areas most likely to be exposed to rubbing or friction (neck, nipples, armpits, inner thigh, ankles, etc.) before exercise or physical activity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUses:\u003c\/strong\u003e Ideal for all those sports in which there may be friction between the clothing and the skin. Especially athletics, cycling, swimming, triathlon, duathlon, trekking, skiing, etc…\u003c\/p\u003e\n\u003cp\u003eVatns- og svitaþolið vaselín.\u003c\/p\u003e\n\u003cp\u003eKassi inniheldur 24stk af 10ml vaselíni\u003c\/p\u003e","brand":"Madform","offers":[{"title":"Default Title","offer_id":12260975181867,"sku":"MD270-1","price":1790.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2648\/6752\/products\/SportsVaseline.png?v=1647165316"},{"product_id":"massage-lotion-450-ml","title":"Mueller Massage Lotion nuddkrem","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eEinstaklega gott nuddkrem frá Mueller. Nuddkremið er lyktarlaust og verður ekki klístrað eða skilur eftir feiti á húð.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eEmollient formula provides smooth glide. Unscented and leaves no greasy feel.\u003c\/span\u003e\u003c\/p\u003e","brand":"MuellerSport","offers":[{"title":"450 ml","offer_id":39584253542466,"sku":"130801","price":2090.0,"currency_code":"ISK","in_stock":true},{"title":"3.78 l","offer_id":39584253575234,"sku":"130803","price":9690.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2648\/6752\/products\/MassageLotion-2.png?v=1646610198"},{"product_id":"madform-double-potencia","title":"Madform Double Strength Muscle Recovery Cream","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eMADFORM Double Strength Muscle Recovery Cream\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eis our Extra strength muscle recovery cream and has been developed to help your muscles recover after hard physical activity and\/or injuries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMadform recovery muscle\u003c\/strong\u003e rubs are excellent for damaged, painful or tired muscles – Use when the body is suffering from fatigue, stiffness or sprains, it can also help to reduce the appearance of traumas.\u003c\/p\u003e\n\u003cp\u003eWhen you massage \u003cstrong\u003erecovery cream\u003c\/strong\u003e into a muscle it produces a powerful sensation of hot \u0026amp; cold. Heat causes an effect called Vasodilation which is a widening of the blood vessels. Cold causes Vasoconstriction which is a narrowing of the vessels, in this case the ones closer to the skin. The combined result is an improved blood flow deep within your muscles that otherwise would be flowing very slowly. Improved blood flow within means a greater supply of nutrients including oxygen and proteins (that your muscles need to recover) is available to be absorbed quicker and crucially waste products may be removed more efficiently.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDouble Strength Muscle Recovery Cream\u003c\/strong\u003e has two uses –Sport and Therapy. When there is a physical problem it means that there are damaged or dead cells present. This causes the flow of blood to slow. The hot\/cold effect increases blood flow and aids rehabilitation. Reduce - Pain –Bruising – Swelling –Tension – Sprains – Stiffness – Fatigue and Deterioration. Therapeutic - Relief for bangs – Bumps and bruises – Pulled muscles – Stiffness – Strains – Sprains Tendonitis, etc. MADFORM Double Strength is easy to apply; it is suitable for all sports people, professional or amateur. It is one of the muscle recovery creams on the market that will not cause itching or irritation. MADFORM products are tested to European medical standards and approved with an \u003cspan style=\"text-decoration: underline;\"\u003eAEMPS code:\u003c\/span\u003e Reg. AEMPS nº 272-PH AWARDS\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDouble Power Muscle Recovery Cream\u003c\/strong\u003e received SILVER Award in Men’s Running Magazine (UK) for best product innovation 2013\u003c\/p\u003e","brand":"Madform","offers":[{"title":"120 ml","offer_id":39584556712002,"sku":"MD283-120","price":2790.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2648\/6752\/products\/DoubleStrengthMuscleRecoveryCream.png?v=1647164951"},{"product_id":"petroleum-jelly","title":"Mueller Petroleum Jelly","description":"\u003cspan data-mce-fragment=\"1\"\u003eClassic lubricant for friction-prone areas\u003c\/span\u003e","brand":"MuellerSport","offers":[{"title":"0.45 kg","offer_id":39722002939970,"sku":"160201","price":2990.0,"currency_code":"ISK","in_stock":true},{"title":"2.26 kg","offer_id":39722002972738,"sku":"160202","price":7990.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2648\/6752\/products\/PetroleumJelly.png?v=1646609102"},{"product_id":"lube-stick™-for-runners","title":"Mueller Lube Stick™ fyrir hlaupara","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSmyrsl fyrir hlaupara\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHentar vel á fætur, hæl, nára o.fl.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGetur komið í veg fyrir nuddsár\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStórt 63gr stifti\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for use on the ball of foot, heel, or groin area. Apply prior to activity to provide a barrier between the skin and shoes, pads, equiptment, etc.\u003c\/span\u003e\u003c\/p\u003e","brand":"MuellerSport","offers":[{"title":"Default Title","offer_id":39589537382466,"sku":"120205N","price":2595.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2648\/6752\/products\/LubeStickforRunners120205N-1.png?v=1646607844"},{"product_id":"sport-formula-recovery-cream","title":"Madform Sport Formula Recovery Cream","description":"\u003cp\u003e\u003cstrong\u003eMADFORM Sport Formula Recovery Cream\u003c\/strong\u003e, is our standard strength muscle recovery cream and has been developed to help your muscles recover after hard physical activity.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"jCAhz ChMk0b\"\u003e\u003cspan class=\"ryNqvb\"\u003eThis \u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003eCBD formula\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e combines the regenerative power of hemp oil with the soothing and refreshing action of menthol and camphor.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"jCAhz ChMk0b\"\u003e\u003cspan class=\"ryNqvb\"\u003eIt provides comforting relief and a cooling effect on the skin, promoting a feeling of relaxation and well-being.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"jCAhz ChMk0b\"\u003e\u003cspan class=\"ryNqvb\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"jCAhz ChMk0b\"\u003e\u003cspan class=\"ryNqvb\"\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e Apply generously to the desired area and massage until the cream is absorbed.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"jCAhz ChMk0b\"\u003e\u003cspan class=\"ryNqvb\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"jCAhz ChMk0b\"\u003e\u003cspan class=\"ryNqvb\"\u003e\u003cstrong\u003eWarnings:\u003c\/strong\u003e Wash your hands after application.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"jCAhz\"\u003e\u003cspan class=\"ryNqvb\"\u003eAvoid contact with eyes.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"jCAhz ChMk0b\"\u003e\u003cspan class=\"ryNqvb\"\u003eKeep out of reach of children.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"jCAhz ChMk0b\"\u003e\u003cspan class=\"ryNqvb\"\u003eDo not apply to the face, wounds, mucous membranes, or sensitive or irritated skin.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"jCAhz\"\u003e\u003cspan class=\"ryNqvb\"\u003eDo not ingest.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"jCAhz ChMk0b\"\u003e\u003cspan class=\"ryNqvb\"\u003eDiscontinue use if you experience sensitivity to the product.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"jCAhz ChMk0b\"\u003e\u003cspan class=\"ryNqvb\"\u003eMay cause skin irritation.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"jCAhz ChMk0b\"\u003e\u003cspan class=\"ryNqvb\"\u003e Reg. CPNP No. 4515795 Available in a 120 ml tube.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"jCAhz ChMk0b\"\u003e\u003cspan class=\"ryNqvb\"\u003e And if you are looking for an extra-strength version of this product, we recommend trying \u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003eMADFORM Double Strength\u003c\/em\u003e\u003c\/span\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Madform","offers":[{"title":"120ml","offer_id":39715382591554,"sku":"MD281","price":2790.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2648\/6752\/products\/SportFormulaRecoveryCream.png?v=1647164720"},{"product_id":"intensive-sport-slimmer-waist-abdomen","title":"Íþrótta sólarvörn – 100 ml Sun Protect Plus SPF 50","description":"\u003cp\u003eSólarvörnin Sun Protect Plus frá Madform verndar húðina frá skaðlegum sólargeislum.\u003c\/p\u003e\n\u003cp\u003eÞessi vara er sérhönnuð fyrir íþróttamenn, vatns- og svitaþolin.  Hindrar ekki öndun húðarinnar og frásogast hratt.\u003c\/p\u003e\n\u003cp\u003eSólarvörnin Sun Protect frá Madform er samsett úr nokkrum lykil innihaldsefnum, þar á meðal:\u003c\/p\u003e\n\u003cp\u003eFilmogen: Mjög sveigjanlegt, ekki-lokandi fjölliða sem gerir húðinni kleift að anda. Það aðlagast húðinni, líkir eftir hreyfingum hennar og skilur hana eftir mjúka og kemur í veg fyrir stífleika. Það eykur einnig sólarvörnina og bætir vatnsþol kremsins.\u003c\/p\u003e\n\u003cp\u003eAndoxunarefni: Getur fangað bæði hvarfgjörn súrefnistegund (ROS) og köfnunarefnisróttæka (RNS). Það hefur reynst hafa meiri andoxunarvirkni in vitro en resveratrol, E-vítamín og ferúlsýra. Það hjálpar einnig til við að vernda frumu DNA gegn útfjólubláum geislum. Allantoin: Með þekktri þekjuvefsmyndandi áhrifum sínum hjálpar það til við að bæta yfirborð húðarinnar og útrýma eða draga úr ertingu og ófullkomleika. Það stuðlar að frumufjölgun og græðslu.\u003c\/p\u003e\n\u003cp\u003eEnnfremur inniheldur nýja formúlan í Sun Protect Plus sólarvörninni frá Madform aloe vera þykkni, náttúrulega plöntu með fjölmörgum gagnlegum eiginleikum fyrir húðina. Hún býður upp á bólgueyðandi og verkjastillandi eiginleika, tilvalin til að róa húðertingu.\u003c\/p\u003e\n\u003cp\u003eÞað sem gerir hana svo fullkomna fyrir afreksíþróttamenn er mikil vatns- og svitaþol hennar. Þetta gerir þér kleift að ferðast kílómetra í brennandi sólinni án þess að óttast sólbruna sem gæti komið í veg fyrir markmið þín.\u003c\/p\u003e\n\u003cp\u003eHentar fyrir: Íþróttir, sund, hjólreiðar, fjallaklifur, skíði eða hvaða útivist sem er þar sem þú vilt sólarvörn.\u003c\/p\u003e\n\u003cp\u003eFáanlegt í 100 ml flösku (tilvalið fyrir ferðalög, hentugt fyrir flugvélar).\u003c\/p\u003e\n\u003cp\u003eNotkun: Auðvelt að bera á krem sem er hannað til sólarvörn. Með UVA og UVB síum. Hjálpar til við að draga úr hættu á vandamálum og skemmdum af völdum sólargeislunar.\u003c\/p\u003e\n\u003cp\u003eBerið ríkulega á 30 mínútum fyrir sólarljós og berið reglulega á meðan þið eruð í sólinni, sérstaklega eftir sund eða handklæðaþurrkun.\u003c\/p\u003e\n\u003cp\u003eForðist hádegissól. Sólbaðið í hófi.\u003c\/p\u003e","brand":"Madform","offers":[{"title":"Default Title","offer_id":39715392094274,"sku":"MD265","price":3490.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2648\/6752\/files\/MD-265-Protector-solar-100ml-2025-scaled.jpg?v=1775477522"},{"product_id":"mediterranium-anticellulite-local-slimmer","title":"Madform Mediterranium Anticellulite Local Slimmer","description":"\u003cstrong\u003eMADFORM Mediterranium Anticellulite Local Slimmer\u003c\/strong\u003e is an intensive and effective treatment cream for the liquid retention in the connective tissue (anti-cellulite) and the specific fat accumulation. It contains four natural active principles that complement and enhance each other. They are ideal to decongest, revitalize, and detoxify the connective tissues.","brand":"Madform","offers":[{"title":"200ml","offer_id":39715393273922,"sku":"MD262","price":3490.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2648\/6752\/products\/MediterraniumAnticelluliteLocalSlimmer.png?v=1647163844"},{"product_id":"dry-cleansing-gel","title":"Madform Dry Cleansing Plus Gel","description":"\u003cp\u003e\u003cstrong\u003eMADFORM Dry Cleansing Gel\u003c\/strong\u003e is a disinfectant soap for hands cleaning that doesn’t require water. It is a fast, handy and hygienic way to clean your hands. It does not dry out nor hurts the skin. 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